Carly Söderström is a Melbourne-based editorial and commercial photographer known for her bold use of colour, luminous lighting, and dynamic visual storytelling. With a signature style that celebrates saturation over subtlety, her images capture clients at the intersection of authenticity and aspiration. Carly has photographed icons like Jordan Peterson, Gordon Ramsay, and Gary Vaynerchuk, bringing both technical finesse and artistic edge to every frame. Whether shooting personal branding, editorial portraits, or high-impact campaigns, she crafts visuals that are powerful, polished, and unforgettable, designed to elevate both the subject and the brand behind them.

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What Carly Offers During Shoot Time (Per Hour)

Carly brings her award-winning expertise to deliver vibrant, professional imagery tailored to your vision. Her hourly services include:

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• On-Set Direction: Guides models with precise posing instructions to capture your desired aesthetic.
• Mood Board Collaboration: Works with your pre-prepared mood board to align shots with your brand’s creative goals.
• Custom Lighting Setups: Designs and adjusts professional lighting to enhance product, fashion, or lifestyle visuals.
• Real-Time Feedback: Provides immediate input on shot composition and styling to ensure high-quality results.
• Equipment Expertise: Utilises top-tier photography gear (cameras, lenses, modifiers) for crisp, dynamic images.
• Creative Input: Offers suggestions to elevate your concept, drawing on her experience with clients like Jordan Peterson and Gary Vaynerchuk.

Hourly Rate: $350/hour (excl. GST, studio rental, or additional crew fees). Minimum 2-hour booking.

Post-Production

Carly includes 1 hour of editing for every hour of photography included in her rates:

Carly's Editing Services:

1. Carly professional retouches and edits your images, ensuring her signature vibrant colour grading and polished finish.
2. Additional Editing: $120/hour for commercial and specialty retouching.
3. 3–5 business days for standard edits; rush options available for an additional fee.